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Red or Dead: The Good, The Bad and The Ugly

Before HemingwayDesign, there was Red or Dead; Wayne and Gerardine’s very first, and very successful, fashion brand. You can read more about their creative journey on our biography page, or you can pick up Red or Dead: The Good, The Bad and The Ugly, where Wayne speaks candidly about the brand’s successes – and occasional failures. Irony, intelligence, humour and politics sat side-by-side in the Red or Dead universe, which began life on a Camden market stall in 1980s London, and quickly became a thriving and globally-celebrated business. This book searches through the archives to provide an entertaining and perceptive overview of Red or Dead’s uncompromising designs.


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