Dreamland in Margate is the oldest surviving amusement park in Great Britain, and following a heart-warming eleven-year long campaign for its revival, we are honoured and excited to be at the design and creative vision helm of the £30 million regeneration.
Under HemingwayDesign’s watchful eye, Dreamland will become the world’s first historic amusement park, with all the trimmings you’d expect from an investment of this magnitude – and perhaps a few you may not! Visitors will be treated to enthralling rides (some of which date back to the 1920s), classic side shows, a roller disco, the original 1920s Grade II listed Scenic Railway (the oldest rollercoaster in Britain) , artistic and contemporary takes on seaside fun, cool eateries, bars and event spaces, plus countless other interactive, engaging activities for the entire family. And all of this will be encapsulated within a multi-purpose entertainment venue (which will eventually feature the iconic Dreamland 2,200 seat cinema complex), capable of hosting national festivals, major events and visiting attractions.
This monumental restoration project will, without a doubt, cement Dreamland as the beating cultural heart of Margate, just as it was some 90 years ago. Keep up-to-date with the progress on the Dreamland website’s site watch page.
Nick Laister, chairman of The Dreamland Trust, had a few kind words to say about our involvement:
“We are really excited about HemingwayDesign’s appointment as our creative designers. Wayne and Gerardine have created some truly great places, from the transformation of Boscombe seafront to the regeneration of a rundown housing estate in Norfolk. At Dreamland, HemingwayDesign’s job will be to bring our proposals to life, and I have no doubt that they will exceed our expectations. Wayne and Gerardine and their team have a genuine passion for the British seaside and for the Dreamland Margate project. I am delighted to welcome them onto our team.”
To which Wayne Hemingway gladly responded: “To say we are excited about embarking on this journey to work with The Dreamland Trust, Thanet District Council, and the local community in bringing a new vibrant life to an iconic British seaside institution is a massive understatement. Having visited Margate over the past few months and seen the grassroots creative revolution that is taking place, we are thrilled, nay, cock a hoop at the potential of the place, and can’t wait to get stuck in. We fully understand the scale of the task, but with the creative community of Margate and environs, we can deliver something of international significance.”
The Dreamland website is regularly updated with our progress, and you can read all about the project in The Guardian here, here and here, The Independent, The Times, Curbed,Creative Review, The Sun, Evening Standard, Wallpaper, Architects Journal and The New York Times, plus many more.
Stylist even said this about Dreamland:"Dreamland is easily the coolest theme park Stylist as ever set eyes on!" Whilst Time Out said: "It’s the most Instagrammable pleasure beach I've ever been to.”
And whilst work is still underway, we invite you to explore The Dreamland Expo: A Past, Present and Future, located in the former cinema arcade building. This Learning and Visitor Centre is no ordinary information deck – it’s an immersive experience which charts Dreamland’s revival and gives visitors a taste of what’s in store, with 1950s and 60s arcade games, fairground and amusement park artefacts, archive film screenings and a whole lot more. Plus, it’s free!
Download the Dreamland site map here.
Read more about Phase 1 at Dreamland Margate on our blog here.